DMU joins university partnership to provide expertise to COVID-19 hit businesses

Small and medium businesses affected by COVID-19 in Leicester are to benefit from the expertise of two of the Midlands’ top business schools – De Montfort University’s Leicester Castle Business School and the University of Leicester’s Business School – as part of a £20 million government package to help small businesses recover from the impact of COVID-19 in the long term.

Both Universities have been accredited to run the Small Business Leadership Programme (SBLP), a government funded programme to help support SMEs thrive post coronavirus and support leaders of small businesses in the coming months.

The programme is fully funded by the Government and free to all businesses. The practical syllabus provides local business leaders with access to small business and management experts from both Business Schools.

Small Business Minister Paul Scully said, “The strength of small businesses up and down the country will be vital as we begin to bounce back from coronavirus and re-build our economy. The Small Business Leadership Programme will help to equip small business leaders with the leadership and problem-solving skills they need to grow their firms in the wake of this pandemic.”

Professor Paul Baines, Professor of Political Marketing at the University of Leicester Business School said:

“COVID-19 has had a devastating impact on small and medium sized businesses across the UK. By taking part in this programme, local businesses have the opportunity to benefit from the expertise of our top-ranking Business School to enhance their resilience and recovery from the impact of COVID-19 and develop potential for future growth and productivity.

“The University of Leicester has a long history of working to support regional economic development so we are delighted to be part of this government-funded national initiative to help small businesses during these difficult times.”

Heather McLaughlin, Pro Vice-Chancellor and Dean of the Faculty of Business and Law, said:

“Coronavirus has impacted businesses everywhere, but the effect has been even greater in Leicester which has had to cope with the extended lockdown.

“DMU has been a part of Leicester’s business community for 150 years and a track record of delivering results for small businesses. We look forward to helping deliver valuable, practical and actionable advice to help SMEs move forward, grow and thrive.”